BIC BOX Montaigne Digital Project Design and Transmedia Narration students at Bordeaux Montaigne University.
This master's degree aims to train students in writing and digital experiences in cultural and creative industries. It is one of the only master's degrees in France to offer an original specialization consisting of promoting transmedia multi-platform scriptwriting (transmedia storytelling).
In partnership with Bordeaux Métropole, BIC BOX asked them to create a communication strategy based on the principles of transmedia storytelling, around the Maison du Projet de Saige project, a neighboring residential district, located in the town of Pessac.
The Project House is a tool serving the Urban Renewal Project (PRU), which is at the heart of the animation of the social and cultural life of its local area. Its objective is to integrate into the associative fabric and the collective life of the neighborhood to better play its role of mediation with residents in order to make them understand the project, its goals and its stages.
The students will then propose a transmedia strategy to respond to a challenge that the project house will have to address from its opening: how to attract young audiences from the Saige district to the Project House?
[Portrait] Presentation of Marie Padilla, lecturer in public law at the University of Bordeaux. Project leader “International and interinstitutional interdisciplinary Research Group on Academic Freedom – GRIIILA” AAP MSHBx 2024
[Reading] Article proposed by Anthony Goreau-Ponceaud as part of the Migrations, asylums and borders in Reunion and Mayotte – MIGRAF project (AAP MSHBx 2024)
[Reading] Article proposed by Camille Guichard-Libersac as part of the project Contribution of indigenous languages-cultures to contemporary socio-environmental issues: the case of Guarani - ALCAESC-guarani (AAP MSHBx 2023)
